Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a business. Creating…
Image optimisation can increase exposure and decrease load times for your website, resulting in better SEO rankings. Websites with images not only improve the user experience but bring in organic traffic via search engine image results. When adding images to your website, they need to be optimised accordingly. Here are some things to consider: File…
A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s website, or motivate them to make a purchase after viewing a business’s services or products. Call to actions can be used anywhere to…
Integrating social media and email marketing can do wonders for a business’s marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’s email reach and increase the number of followers and subscribers. Integration also provides more than one platform for businesses to connect with their target audience,…
LinkedIn’s ‘Showcase Pages’ are designed to help businesses build audience engagement around the different products and services they offer. Showcase Pages were introduced when LinkedIn removed the ‘products and services’ tab on company pages. Now, Showcase Pages are the only option for businesses wanting to display their products and services on the LinkedIn platform. And…
At the end of the day, it doesn’t matter how optimised your business’s emails are if you can’t track the results of your efforts. Before sending an email, businesses should review the purpose of their email marketing and figure out which metrics they will need to track to determine how they’re progressing toward their overall…
Modern website design is made up by various elements, styles and designs that change over the years to keep up with user wants, needs and expectations. Some elements of website design help to explain what a business is and what it does; others serve to improve how a website looks on a specific device. While it…
Facebook remains one of the most popular social networking sites of our time. However, while it is an effective platform for businesses wanting to share information with others, the site’s popularity can make it difficult for businesses to capture their audience’s attention among the rest of the Facebook noise. But there are ways businesses can…
Online reviews now play a very large role on the Internet and are therefore essential for every business’s website. Online customer reviews are one of the most powerful ways to attract new and local business. When users search for products or services online, the best organic search engine results are taken by websites with good…
Offering customer service through social media can be difficult. People are used to speaking to a real person, and since social media is all online, businesses cannot add a personal touch to what the customer wants to be addressed. It is also challenging since businesses cannot see a customer’s face or their reaction. The tone…
