Making customers click

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s website, or motivate them to make a purchase after viewing a business’s services or products. Call to actions can be used anywhere to…

Tips to reduce millennial turnover

One of the biggest challenges currently facing business managers and employers is how to retain millennial talent. Younger workers are quite different to other generations and are therefore much harder to retain than any other working demographic. Common reasons associated with young workers jumping ship include not feeling connected to a business, not seeing any…

ATO simplifies business activity statements

The Taxation Office has recently announced that it is working towards making a simpler BAS to reduce GST compliance for small businesses and also make GST record keeping and reporting easier. This is a result of tax professionals, small businesses and industry associations expressing their concerns to the ATO over current BAS requirements. From 1…