The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer service habits. Podcasting is a great way to foster this relationship as it allows for literal conversation and participation between a business and…
If customers are quick to jump off your landing page before you have even had the opportunity to convert them, your website has a problem. A high bounce rate can jeopardise your profit and may indicate that you are falling behind the competition. These tips will bring your bounce rate down and your conversions up.…
Employers who post their jobs online improve the efficiency of their recruitment process. Here are some tips to get you started. Post on different platformsGive you job posting high visibility for job seekers and post on multiple online platforms. Post your job to your careers page on your website, LinkedIn and job boards like Jora…
Presenting your business online is key in today’s e-commerce driven environment. If your website looks dated, unprofessional or is not as visually engaging, odds are your business will come off worse against more web-savvy competitors. Relevant imagesUsing stock images for the sake of filling up space on your landing page will add no benefit to…
Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors should go into your decision-making process. Who has a greater reach?Overall, Facebook has 2.07 billion users compared to the 800 million active users…
Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to make your content reach a major scope of people across various demographics is…
A dedicated IP address provides businesses with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and…
Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable information that can improve email marketing campaigns, but only if it is carried out correctly. A split test is a simple way of…
Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach and increase the number of followers and subscribers. Integration also provides more than one platform for businesses to connect with their target audience,…
A content calendar is a handy tool you can use to organise and bring purpose to your digital marketing strategy. It allows you to visualise your strategy in weekly, monthly or yearly timelines, and plan content release around important dates and events that arise in your relative industry. A calendar can save you time and…
