SEO friendly images

Image optimisation can increase exposure and decrease load times for your website, resulting in better SEO rankings. Websites with images not only improve the user experience but bring in organic traffic via search engine image results. When adding images to your website, they need to be optimised accordingly. Here are some things to consider: File…

Finding your target market

Who’s your customer? That’s one of the most important questions any business can answer, but it’s particularly important for small businesses. Why? Because only by having a clear definition of the exact type of customer you’re trying to reach can you make the most of your limited marketing dollars and have the biggest impact on…

Taxation of employment termination payments (ETPs)

Redundancies, whether forced or elective, can become complex as there are many taxation issues to consider when receiving a payout. The most common form of payment an employee will receive is an employment termination payment. Employment termination payments (ETPs) include payments for unused rostered days off or for unused sick leave; payments in lieu of…