With over 500 million users on Linkedin, the business-orientated social media platform is a goldmine for business growth. Employing effective marketing strategies can see your business soar, failing to do so can see your business left behind. Consider the following hints to make the most of Linkedin for your business. Build a strong business profile…
The ability to generate large amounts of traffic to your website is ideal for gaining new customers and strengthening relationships with existing customers. Consider the five strategies below: Linking Internal linking is effective for generating traffic to your website. It not only creates opportunities for higher SEO but also improves time-on-site by different visitors and…
Looking for a competitive advantage that will help continue to grow your business? Look no further than chatbots. When used effectively, chatbots provide a number of advantages that can help boost your business. Chatbots are invaluable when it comes to customer service. They allow you to publish content directly to your audience. For customers, communicating…
There is no denying that social media is fast becoming the most powerful way for businesses to communicate with their existing and potential customers. Although it has become a new approach to communication, businesses should always remember to treat their customers as if they were dealing with them face-to-face. Here are some important rules to…
Influencer marketing may seem like a “buzz” term; however, the movement is providing more businesses with online opportunities to expand their customer base. Online influencers are generally prominent individuals within an industry with large social media followings, i.e bloggers and celebrities. Small businesses can work with online influencers to promote their products and services. One…
Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity. Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the most out of each of…
Most businesses spend time blogging to reach the ultimate goal of attracting more people to their website or blog. However, it is one thing to get people to visit your business’s website; it is quite another to keep them there. In the perfect world, potential and current customers would spend lots of time on a…
Twitter is a valuable marketing tool for small businesses wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your business’s tweets and content, you are wasting precious time and energy reaching out to people who aren’t…
Successful online marketing begins with knowing how to find your target audience. Determining your online target audience, the type of information they value and knowing where they spend most of their time can help businesses focus their marketing initiatives more effectively. Defining a target audience can also help businesses create not only good content but…
Having an optimised LinkedIn profile is key to gaining maximum online visibility and revenue through the professional social network. LinkedIn has over 97 million monthly active users around the world, so businesses need to start paying some attention to creating a decent profile if they want to stand out. Those with a complete profile are…
