Many businesses often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of a website is often the biggest selling point for a business, as it’s among the first three pages online viewers will visit to…
Podcasting is becoming an increasingly popular way to connect with audiences on a more personal level. The benefits are endless – podcasts are easily accessible, provide an engaging platform to discuss news and topics and can improve your credibility. Here are three compelling reasons to start or feature on a podcast: Reach new audiences One…
Facebook videos are commonly used as a marketing strategy for many businesses. This is an effective strategy, as long as it is done correctly. To make your Facebook videos work efficiently for your marketing campaign, consider the following: Get to the point There is a strong trend on Facebook for users to scroll. Your video…
Many people will say that writing long-form content is a ‘no-no’, however, sometimes it is the only way to discuss a particular topic. There are a number of do’s and don’ts you can practice to make your long-form content is as readable and as engaging for your audience as possible. Consider the following: Do’s Use…
Each year, we see new trends emerge regarding social media and the way it’s used. With the increased growth of social media for marketing businesses, knowing the strongest strategies for incorporating the two will set your business apart. Consider the following: Influencers The use of influencers for marketing your business on social media continues to…
Developing a strong social media strategy is important for growing and nurturing business profit. Consider the following: Set goals Before embarking on any social media marketing campaign, you need to be strategic and set goals. SMART goals are ideal, they cover the following: – Specific – Measurable – Achievable – Realistic – Timely Target audience…
Cloud computing is redefining the way small businesses conduct business; the advantages in the technology allow users to access data off-site, save on IT equipment and give businesses a competitive edge. Here are a few benefits of switching your business to the cloud: Greater flexibility Growing businesses with a need for greater accessibility, i.e., flexible…
Growing your mailing list is a strong marketing strategy, but not all of us know how. Consider the three tips below: Insert a sign-up button Although many businesses have a Facebook page, they fail to make it easy for visitors to visit their page to sign up to the business’ mailing list. A simple and…
With more and more businesses turning to online marketing avenues, businesses need to have a strong strategy for standing out amongst the crowd. Here are three tactics to help your business stand out online: Showcase personality Your website, email marketing campaigns and social media are all an extension of your business’ brand. Use online marketing…
Artificial intelligence (AI) is the way of the future. Businesses ought to adopt AI strategies to enhance their online marketing and presence, to bring in continued profit. Consider how the following strategies concerning AI can boost your business’ SEO. Keywords AI allows businesses to distinguish between various keywords and the grouping of said keywords to…
