It’s uncommon these days for a business not to have a website. Most businesses understand the power of having an online website and its ability to increase sales. However, simply having a website doesn’t necessarily mean it is going to drive the results that are expected. A lot of businesses find themselves falling into common…
Email marketing can be one of the most effective ways to reach potential customers. It can be used to inform people about a new offer, or to promote a specific product or service. Many businesses also send out more general emails, for example a regular newsletter or a Christmas card. This is generally a good…
Even small businesses who are seeking to enhance their online presence should have a dedicated social media officer. While this may sound like overkill, there are many advantages to having a single person overseeing your social media strategy. It will ensure that the tone of your social media updates is consistent, and will also mean…
Social media is having an increasingly important impact on a business’s search ranking. A businesses social media presence, as well as the quality of the content they develop, plays an important role in how visible they are in search results. SEO strategies used to rely heavily on link building; however this will no longer be…
