Most businesses take the approach of using social media platforms like Facebook and Twitter solely for marketing or sales purposes only. However, these communication channels can be just as valuable when it comes to customer service and recruiting future employees. Using the below ten ideas can help leverage the opportunities social media offers to find…
While many continue to embrace social media in their online marketing strategies, there are still a number of businesses who remain wary of using such a vehicle for networking or marketing purposes. Social media is has become a fundamental element of online marketing. It can make other online marketing systems work more effectively while also…
Sending out an email campaign for the first time may seem a bit daunting to those who have never engaged in marketing before. But simply following best email marketing tips and practices can help create successful email campaigns that keep readers engaged and eager for more. Here are three tips to creating the content for…
Successful blogs are those that are regularly updated with fresh and relevant content. These blogs require time and dedication; two characteristics a business can often struggle to find. Below are five simple steps that can help make writing a blog post a speedy and easy task. Make a list of the five biggest problems your…
A quality blog can help businesses build a strong online presence. But one of the main challenges they face is crafting original content on a constant basis. Using systems can help businesses overcome this problem and produce regular, high-quality blog content. A systematic approach to blogging may sound boring, but in reality, it can make…
Businesses who keep their websites up to date with emerging trends and technologies are more likely to increase their opportunities for traffic and exposure. Those who allow their websites to become outdated, not only miss out on these opportunities, but also risk being penalised by search engines. Below are four website design elements businesses should…
A lot of business owners are new to social media marketing, and, as with all new endeavours, there are always a few early pitfalls. One of the biggest mistakes that people make is treating social media platforms as though they are traditional media platforms. That is, using them to broadcast a one-directional message. Social media…
Have you ever wondered why Google and other search engines will turn up some companies results over others? The answer is search engine optimisation or SEO. To improve your SEO, you need to understand what it is that search engines are looking for in their algorithms. The problem is that these algorithms are a) not…
Businesses are becoming more concerned with having an online presence; however they should also be concerned about the security issues that this can cause. There is always a risk of malicious campaigns or viruses occurring online in an attempt to infiltrate business systems. Even if the business is not directly active online, its employees most…
Increasing website traffic is an important way in attracting the attention of customers to a business. It also assists in higher conversion rates and repeat business. Although it can be costly, there are budget conscious strategies that can increase a business’s search engine optimisation (SEO) and encourage more traffic to their website. Videos Videos clips…
