Finding your online target audience

Successful online marketing begins with knowing how to find your target audience. Determining your online target audience, the type of information they value and knowing where they spend most of their time can help businesses focus their marketing initiatives more effectively. Defining a target audience can also help businesses create not only good content but…

Tips for a productive office space

A well-designed office space is an effective yet inexpensive way to increase productivity levels and improve employee engagement. Healthy office environments are centered around communication, interaction and flexibility between all staff. Here are a few ways to boost your office space to maximise productivity: Lighting Workplace daylight, outdoor views and a view of the surrounding…

ATO launches Super Scheme Smart

The Australian Tax Office has launched a new initiative called Super Scheme Smart to help educate individuals about the pitfalls of certain retirement planning schemes and how to protect their retirement nest egg. Each year the ATO discovers complex tax schemes and arrangements designed by promoters solely for the purpose of helping people avoid tax.…