Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach and increase the number of followers and subscribers. Integration also provides more than one platform for businesses to connect with their target audience,…

Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will encounter at least one of these situations. Unfortunately, there is no crash course in dealing with difficult people, but by applying some basic…

SMSFs: reporting change

Self-managed super funds (SMSFs) are required to provide an accumulation phase value (APV) on their transfer balance account report for 30 June 2017 in certain circumstances. SMSFs should note, APV is often different to the account balance of the SMSF member’s accumulation phase assets. This is due to the exit and administration fees and realisation…

Claiming clothing this tax time?

The Australian Tax Office (ATO) is cracking down on claims for work-related clothing and laundry expenses this tax time. Last year total claims for work-related clothing and laundry expenses totalled nearly $1.8 billion. The ATO has acknowledged that many of these claims are legitimate. However, it is unlikely that half of all taxpayers would have…