Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable information that can improve email marketing campaigns, but only if it is carried out correctly. A split test is a simple way of…
Separating from a partner can be a stressful time. There are many legal considerations to factor in when protecting your finances. To set yourself up for the future, consider the following upon separation: Seek legal advice First and foremost, seek legal advice in relation to access to children, marital property and financial matters. If you…
How you choose to design the aesthetics of your office impacts not only how a client thinks of you, but your employees’ motivation and productivity levels as well. Consider these reasons why your office may need a makeover. Your employees Creating a pleasant, sunlit and clean office space for your employees to work in helps…
When you run your own business, it can be hard to step back and look at the big picture. Failing to do so, however, not only harms your business; it can also make it even harder to sell. Whether it is failing to track cash flow or not investing correctly in key staff, there are…
Rebranding your small business can be a tricky matter. When done well, it has the potential to help your business stand out from the competition bubble and even expand your target market. On the other hand, a failed rebrand can damage the reputation of your business, or even risk losing loyal customers who dislike your…
The Australian Tax Office (ATO) is reminding self-managed super fund (SMSF) trustees to beware of allowing members to access their super early. A self-managed super fund (SMSF) trustee must meet a condition of release before any funds can legally be released. The ATO can issue severe penalties if you or a SMSF member access your…
From 1 July 2018, the Tax Office is advising Australians that if they find an error in their tax return or activity statement they will not incur a penalty but will advise of the error and how to get it right next time. Penalty relief will only apply to eligible taxpayers or entities (i.e., turnover…
