2018 social media trends

Each year, we see new trends emerge regarding social media and the way it’s used. With the increased growth of social media for marketing businesses, knowing the strongest strategies for incorporating the two will set your business apart. Consider the following: Influencers The use of influencers for marketing your business on social media continues to…

Setting clear marketing goals

Setting clear and direct marketing goals is an ideal strategy for promoting your business and business growth. There are a number of different goals you can set to ensure you are optimising your marketing opportunities; consider the following: SWOT analysis Before setting any goals, it is important to understand the purpose behind your marketing strategy;…

Maximising your SMSF returns

Many Australians opt for a self-managed super fund but fail to understand how to truly make it perform optimally. If you have an SMSF and are serious about maximising your returns, consider the following: Risk Without taking risks, you won’t be able to experience great profit. However, there you still need to be cautious of…

ATO reforms on deductible gift recipients

The Government has announced a reform of the Deductible Gift Recipient (DGR) status to strengthen governance arrangements, reduce administrative complexity and ensure trust and confidence in the sector. The reforms are as follows: From 1 July 2019, non-government DGR’s must be registered as a charity with the Australian Charities and Non-for-profits Commission. Non-government DGR’s that…