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CFL Financial location Level 9, 360 Queen Street Brisbane, QLD 4000
fax CFL Financial 07 3328 8999
phone CFL Financial 07 3328 8988
Email CFL Financial mail@cflfinancial.com.au

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

How to ensure your branding is consistent

Posted on Nov 15, 2017 by CFL Financial

Consistent branding is a big factor in your business’ marketing strategy – it can help build loyal customers, improve recognition and trustworthiness.

Businesses that adopt consistent branding techniques gain a competitive advantage by differentiating their products and services from other competitors in the market.

Staying consistent also helps to stay on track in delivering the brand promise to customers and clients through every single touch point.

Here are three ways to focus on delivering a consistent brand:

Similar tone and showcase personality
Whether your business is advertising via social media, TV advertisement or email campaign, the content should be similar in tone. Your marketing campaigns are a way to express your business’ personality and values, so make sure you deliver on this. Use similar language, adopt the voice to suit the type of marketing (i.e., conversational v formal) and stick to key messages for target audiences.

Design
Colours, images, fonts, logos and so on all communicate your business’ brand and identity. Creating a style guide is very useful for communicating your expectations to a graphic designer. If the designer is given a vague brief with no rules or guidelines then you cannot expect their designs to match your overall brand. Ideally, your website, logo, physical store and various marketing communications need to be aligned.

Staff training
Marketing communications can only go so far in proving your business is consistent. Customers and clients want to receive consistent service when they visit your store or office, call and email you. Invest in training your staff in customer service so customers can be guaranteed they will always have an enjoyable experience with your business.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Email:
Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

Postal Address:
GPO Box 2468,
Brisbane,
QLD, 4001

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