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CFL Financial location Level 9, 360 Queen Street Brisbane, QLD 4000
fax CFL Financial 07 3328 8999
phone CFL Financial 07 3328 8988
Email CFL Financial mail@cflfinancial.com.au

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

Analysing the competition

Posted on Oct 26, 2015 by CFL Financial

Many business owners spend too much time and energy worrying about what the competition is doing, instead of listening and responding to customers needs.

But focusing on customers does not mean that you can just ignore the competition. From time-to-time, a review of who is doing what in your market segment can be a worthwhile exercise.

Here are some easy ways to kick off your competitor analysis, all from the comfort of your computer. All you need to do is jump on the Internet.

Competitors’ websites
Don’t stop at the home page. Read the “About Us” section and review descriptions of their products or services. Here are some other things to pay attention to when reviewing your competitors’ websites:

Local competition
On the Google home page, search the names of your competitors and the generic description of your product/service category and location (if appropriate). Try alternative phrases as well. In other words, if you want to find out who’s competing with you in the catering industry in Sampletownnes, also try phrases like “catering” and Sampletown. Don’t limit the search to Google, try the other search engines like Yahoo as well.

Industry associations
If you target specific industries, review the websites of those industry associations. Information such as memberships and exhibitors lists at recent trade shows or conventions may reveal whether your competitors are actively marketing to the same industry.

Despite what information you gather, the fact you have competition should help you to constantly revise your strategy and improve your products and services.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Email:
Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

Postal Address:
GPO Box 2468,
Brisbane,
QLD, 4001

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