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Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

Are marketing automation tools worth the investment?

Posted on Jun 29, 2015 by CFL Financial

Developments in cloud technologies have made marketing automation tools more accessible for small businesses.

However, this doesn’t necessarily mean that they are essential for every business. Marketing automation tools can help drive a business forward, but they often require a lot of time, in-house resources and upfront financial investments.

Below are three aspects of marketing automation tools a business should consider before investing:

The sales cycle
Marketing automation tools can be extremely beneficial for businesses who regularly engage in lengthy sales cycles or complex purchasing decisions. Automation tools can provide relevant information at an appropriate time during the buying cycle, which can help nurture relationships with customers.

Time to value
Marketing automation tools are difficult to implement and use to their full potential. Businesses should consider whether they have the resources to make an automation program successful. For example, it is probably not worth the investment for a business with 10 to 20 leads per month. Whereas, businesses generating a minimum of 10 leads per day from their website should consider the investment.

Existing platforms
The sales organisation infrastructure of a business must be able to handle an increased workflow when a business decides to implement marketing automation tools. A clearly defined sales process should also be in place between the marketing and sales teams for marketing automation to succeed.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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QLD 4000

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Brisbane,
QLD, 4001

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