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CFL Financial location Level 9, 360 Queen Street Brisbane, QLD 4000
fax CFL Financial 07 3328 8999
phone CFL Financial 07 3328 8988
Email CFL Financial mail@cflfinancial.com.au

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Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

Paying attention to the buying process

Posted on Sep 4, 2015 by CFL Financial

Understanding customer behaviour in regards to purchasing products and services is crucial to improving a business’s marketing strategy and increasing its sales and profits.

And while business marketing techniques and strategies have changed over time, the decision-making process customers undertake before making a purchase has generally remained the same.

Understanding how this decision-making process applies to your business and its customers, can help business owners create a marketing strategy that provides customers with the right information at the right time.

Stage 1: Problem identification and evaluation
No matter the industry or business type, the buying process always begins in the same way: the customer realising that they have a need. Once a customer’s need has been identified, they usually begin seeking information to find a way to address that need. This is where business owners should step in to provide valuable help and resources in order to establish trust and authority.

Stage 2: Narrowing down and decision-making
Customer decisions are based on a number of factors. Businesses need to identify those factors to understand what would make a customer choose their products over others, so they can present those reasons to customers during this stage.

Stage 3: After purchase
A business’s marketing strategy should not stop after a customer makes a purchase. Building and maintaining customer loyalty involves staying in contact with customers after they have made a purchase to ensure that their experience with a product is a positive one. Some customers may feel unsure after making a purchase, so it is important for the business to reinforce that their purchase was a good one. The better a customer’s experience of your product or service, the more likely it is that they will recommend you to others.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Email:
Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

Postal Address:
GPO Box 2468,
Brisbane,
QLD, 4001

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