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Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

LinkedIn Showcase Pages

Posted on Apr 4, 2016 by CFL Financial

LinkedIn’s ‘Showcase Pages’ are designed to help businesses build audience engagement around the different products and services they offer.

Showcase Pages were introduced when LinkedIn removed the ‘products and services’ tab on company pages. Now, Showcase Pages are the only option for businesses wanting to display their products and services on the LinkedIn platform.

And while the Showcase Page feature can be beneficial for businesses with an established product line, just because the feature is available doesn’t necessarily mean it will be the right fit for you.

Here are some of the benefits and problems of the feature to help businesses decide whether they should use it as an extension of their company page.

Benefits

If your business has multiple products or services, each with their own unique customer segment, then Showcase Pages allow you to separate your communication for each audience without cluttering up a single Company Page. At the same time, customers will visibly see the link between the service or product they use and your business’s company as a whole, allowing them to explore other products or services your business has to offer.

You can post updates, feature LinkedIn groups connected to your product or service, and see detailed analytics on your updates. Unlike a Company Page, businesses cannot add any “specialties” of their product or service, or allow team members to connect their personal LinkedIn profiles to a showcase page.

If you have clearly defined target audiences or are trying to encourage particular customer behavior, the ability to segment users and the messaging your business delivers to them on LinkedIn can be a big help.

Problems

A benefit of the products and services tab on a business’s Company Page was that LinkedIn users could “recommend” the business’s service. User-generated content like that is gold for marketing your business online, as it can increase your business’s credibility and demonstrate that your business isn’t the only one who thinks highly of your services.

Another obstacle with creating a Showcase Page for your business’s product or service is the one you had when you first started your Company Page—you have no followers. This is particularly problematic for small businesses who are already strapped for time and resources.

Creating Showcase Pages creates the need to reconfigure a business’s online content strategy. If a business was regularly posting updates on their Company Page to an engaged audience, it would now have to consider what that looks like going forward. Having multiple Showcase Pages means there are now more channels that require their own messaging.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

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Brisbane,
QLD, 4001

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