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Email CFL Financial mail@cflfinancial.com.au

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Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

Digital marketing strategies for small businesses

Posted on Apr 4, 2016 by CFL Financial

Marketing online can be daunting for a small business. With the many social and digital platforms available (Facebook, Twitter, websites,  Google+, emailing and blogs) quite a lot needs to be considered.

To help out, here are five digital marketing tips that every business should know:

Digital marketing is all about how much effort business is willing to put in. While a big budget isn’t always necessary, being driven and having a desire to try new things is essential. Before jumping on the digital marketing bandwagon, business should look at the digital marketing strategies of those businesses that are doing well. Take a look at those who have a strong, loyal, online following, as well as other companies in your industry.

The goal of digital marketing is to get potential customers to engage with your brand so that you can sell your products to them. And since it is virtually impossible to do that without understanding those who you’re trying to sell to, spend time asking for feedback on your products or services, engaging with your customers wherever they are and embracing complaints.

There is no such thing as a ‘one size fits all’ when it comes to communicating through digital marketing. For example, younger customers usually prefer mobile apps, whereas older customers are more likely to prefer email. So, if your business sends out emails, consider the email structure, from the subject line to the content and design. Businesses could also have a blog as part of their website. Blogs are a useful digital marketing tool because they offer a personal insight into your business, making it feel more human and approachable. Having a presence on social networks can also help raise a business’s profile.

SEO (search engine optimisation) means making sure your website ranks well in search engines like Google. The job of a search engine is to provide search results that are useful to the people who use them. To accomplish good SEO results, businesses need to help search engines achieve that goal by using a strong website structure, publishing relevant content, using keywords in category tags and page titles and ensuring their website is accessible on all devices.

Since digital marketing is all about sales, businesses need to be using quality accounting software to keep track of their marketing expenses to compare them with any increased sales revenue. Keep renewing marketing campaigns and testing new ideas to find out the best way to promote your products.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

Postal Address:
GPO Box 2468,
Brisbane,
QLD, 4001

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