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CFL Financial location Level 9, 360 Queen Street Brisbane, QLD 4000
fax CFL Financial 07 3328 8999
phone CFL Financial 07 3328 8988
Email CFL Financial mail@cflfinancial.com.au

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

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The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

Competitive marketing

Posted on Nov 14, 2014 by CFL Financial

As a business owner, there may be times when you have to market your products against a direct competitor.

Having to market your business competitively is always a tricky situation. Openly bad mouthing your competitor will make you seem bitter and petty to the customer, and leave them wondering if your product is inferior. There are two very important focus points when selling against a competitor.

The first point is simple: Know your product and the competition’s well enough to be able to point out the differences. A quick internet search or a read through your industry media will help you research your competitor’s product. Then figure out what a customer
might find more attractive in your product and make this your key focus.

The second point requires a simple communication method: guide your conversation with the customer so that the superiority of your offering becomes clear in their mind. Be honest with the customer, communicate clearly why you think your product is better.

Getting the customer to think in a way that is advantageous to your marketing position will bring the focus back to your competitive edge.
What sets a good salesperson apart from an average one is listening skills. They hear what the customer is saying and make sure to address these needs. If you can get your questions to reflect the customer’s line of thinking, they will feel they are being listened to and are likely to trust what you tell them about your product.

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Retirement-in style

Retire in style checklist™

There are a few reasons why Business Owners need a Retire In Style Checklist

If you’re a successful and Motivated business owner, and want to set yourself up for retirement, this guide would be perfect for you. My clients who follow these 3 simple steps live with comfort, security and the peace of mind that financial success brings.

Retirement-prosperity-thumbnail

The Retirement Prosperity Guide™

Make sure you don’t miss out on the Retirement Prosperity Guide

If you’re a busy Professional and you feel like you’re not building your wealth fast enough and you want smarter ways to utilise your cash flow, this guide is perfect for you. Clients who have used our strategies have the peace-of-mind knowing they have a ‘game plan’ for financial abundance.

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Email:
Phone: 07 3328 8988
Fax: 07 3328 8999

Office Location:
Level 9, 360 Queen Street
Brisbane
QLD 4000

Postal Address:
GPO Box 2468,
Brisbane,
QLD, 4001

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